If you've ever been the victim of a typical window replacement sales pitch, you know all too well the plague of botched marketing and sales messaging. You reach out ...

Consistent messaging helps your buyers understand your offer and also benefits your marketing and sales teams. Discover a simple process to streamline your product or service messaging to communicate ...

As Caity and Roger recently wrote for Call to Action, every brand-building effort needs to start with research. It’s hard to drive meaningful change if you don’t know where your brand is right now—or ...

Linxter is a cloud messaging framework for connecting all kinds of applications, devices, and systems. A behind-the-scenes, message-oriented cloud-based middleware technology, Linxter automates the ...

Andrea Aker is CEO of Aker Ink PR & Marketing, a full-service agency that helps companies increase awareness, thought leadership and leads. After a significant investment, it can be frustrating and ...

Many SaaS companies invest heavily in explainer videos that look impressive but fail to deliver measurable business results. The animation may be visually polished. The voiceover may sound ...

Great brand content starts with a clear POV, message, and purpose. Here’s how to master your messaging to create better, more impactful content. If you want to become a better content marketer, you’ll ...