Featuring Lisa Loftis, SAS Principal Product Marketing Manager, SAS; Lucas Kelly, Senior Data Scientist, World Wildlife Fund (WWF) and Beth Tracton-Bishop, Ph.D., Director of Research, HBR Analytic ...

This post originally appeared on chiefmartec.com. I spend a lot of time debating dichotomies with myself: So as I find myself contemplating what the decade ahead holds for the martech industry and ...

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Account based marketing is fast realising its potential as a primary go-to-market strategy in B2B, and as such is continuing to evolve and mature as marketers strive to maximise its potential. Martech ...

Those wise words were ringing in my ears as I attended not one but two martech user conferences over three consecutive days in San Francisco earlier this month. Both On24 and Demandbase are seeking to ...

Digital marketing needed to change - now there is no looking back. Here's my take on the reality checks and future visions from the Discover Martech virtual event. At the Discover Martech Virtual ...

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With budgets always on the list of big CX challenges, it's time to unify and streamline your martech stack to make it more effective and efficient. A marketing technology stack, or martech stack, is ...

Optimizing the Use of Marketing Technology to Build Customer Trust Webinar Featuring Alex Clemente, Managing Director, Harvard Business Review Analytic Services; Lisa Loftis, Principal Product ...

Are marketing technology vendors invested in compliance readiness for the General Data Protection Rule (GDPR)? Or have they taken the casual, toss-up-a-few-blog-posts kinda approach? Tim Walters, ...