The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Brad Rosenfeld As the ...

Barbara Puszkiewicz-Cimino is a digital marketing and MarTech strategist with a passion for leveraging technology to drive business growth. I see this again and again. Marketing teams buy tools like ...

Marketers need martech tools to produce their emails, content campaigns and web and digital experiences. They spend a lot of money to do so, too. Martech tool spending in the United States is forecast ...

Today’s martech stacks are both multi-tool and multi-channel. Marketers across every industry have a diverse set of technologies and strategies at their disposal. That’s a good thing, of course. It ...

The web is filled with content explaining why incremental sales matter and why attribution can be misleading. Many marketers have turned to incrementality expert Avinash Kaushik for guidance — and if ...

AI tools could let marketers fill techstack product gaps without waiting on vendors, but it also requires taking on new responsibilities. The post Why vibe coding will disrupt martech’s buy-or-build ...

In a digital marketplace, it’s essential for agencies to leverage the latest software and technology tools to plan, carry out, track and measure their marketing campaigns. From artificial intelligence ...

Modern martech tools and architectures are often composed together with a variety of MACH-oriented products, many times with a headless CMS (or more!) at the core, providing the central content layer ...

Mirum India and VML, part of the WPP Group, have launched the fourth edition of their report on the martech and commerce tech landscape in India. Building on insights from previous editions, the ...

Apartment marketers have energized the marketing stack with marketing technology—or MarTech—for every step of the customer journey from the initial lead generation/customer engagement part of the ...