At its annual Marketing Nation Summit in San Francisco, Marketo introduced its new customer engagement platform, which boasts innovative capabilities for marketing execution and analytics. The ...

Marketing automation vendor Marketo today announced that it has released a new framework for linking third-party applications to its core marketing software platform. The framework, called Webhooks, ...

Adobe recently released another integration with Marketo, giving marketers the ability to leverage assets within Adobe's DAM. What does this mean for marketers? Adobe spent $4.75 billion acquiring ...

Marketo vs HubSpot: Which Is Better? Your email has been sent Compare Marketo and HubSpot to determine which is better for your business. Explore features, pricing, and ease of use, plus get ...

LAS VEGAS — San Mateo, Calif.-based Marketo is making a major push to sell its marketing automation platform at the enterprise level and intensifying efforts to tap business-to-consumer (B2C) ...

Marketo says it has created tools that put it far ahead of rival marketing automation software vendors by making it much easier to run targeted campaigns, and more effective ones to boot. The new ...

When Adobe acquired the B2B marketing company Marketo for $4.8 billion last week, investors pressed CEO Shantanu Narayen to explain the gulf between Adobe’s price tag and Wall Street’s valuation of ...

Avaus is a strategy, marketing and technology consultancy headquartered in Finland. The €11 million company combines design and analytics with technology and data to help clients identify new ways to ...

Think about how you get to know new people - new neighbors, perhaps. At the first meeting, you exchange introductions, maybe talk about their former place of residence or even where they work. Over ...

Every time Lauren publishes a story, you’ll get an alert straight to your inbox! Enter your email By clicking “Sign up”, you agree to receive emails from ...