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As the CEO of a digital marketing agency that promotes a wide range of products and services to a diverse clientele across the country — from small businesses to Fortune 500s, we have seen it all.

A systematic marketing planning process can be adapted to a wide variety of challenges, from launching a new firm or practice area to repositioning an existing firm. Here is a brief overview of the ...

No matter how far we get into the days of content marketing as a common practice, so many marketers still can’t find their balance with it. Most of us logically know that content marketing and content ...

Marketing nirvana is rarely a place that B2B marketers inhabit. Here, Liz High explores seven basic steps you should follow whether you’re a small start-up surviving on a shoestring or a global ...

The old sports adage “no pain, no gain” can also be applied to effective marketing management. As a marketing consultant and professor, I often witness a lack of it. Marketing management, at least at ...

In B2B, defining the target audience or readership involves knowing the industry, company size and prospect’s title, responsibilities, education and degree of knowledge in your chosen topic, as well ...

Sales and Marketing alignment is both critical to achieve and difficult to measure. If asked about the state of your Sales and Marketing alignment, you'd likely say it's better than ever. But our ...

Managing Partner at Price Benowitz and CEO of BluShark Digital (blusharkdigital.com), a digital marketing agency that specializes in SEO. Digital marketing provides professionals with the opportunity ...