Almost 60 years after Thomas Kuhn transformed how we see innovation, there are still lessons to be learned. One is recognizing what Kuhn was actually suggesting in his landmark book, The Structure of ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. To say AI is rapidly transforming the world of content marketing would be an understatement.

Conventional marketing is out. Green marketing and what is increasingly being called "sustainable branding" is in. According to the new rules of green marketing, effectively addressing the needs of ...

A dichotomy has emerged between traditional B2B marketing practices and the modern, strategic methodologies necessary for success. The traditional models—often characterized by a strong focus on ...