Bottom of the funnel marketing is aimed at converting a potential customer into an actual customer. It helps persuade that potential customer past their remaining objections so he or she can finally ...

A few months ago, I asked a broad range of marketing leaders: Does the marketing funnel still work for you? Or are you moving into something else? This sparked several heated debates and ultimately ...

One of the biggest struggles that companies have is knowing how to build an effective and profitable marketing funnel and media mix, and using the right metrics to manage such efforts. And, for most ...

If you’ve worked in SEO long enough, you’ve undoubtedly heard this request. If you’re an in-house marketer searching for an SEO vendor, please don’t make this request. This may seem counterintuitive ...

The sales funnel (or pipeline) is a well-known graphic as well as diagnostic tool. It depicts the sales process and its attendant sales stages, and it is especially common in the business-to-business ...

Marketers are wooing Gen Z as assiduously as they did millennials, Gen X and baby boomers before them. But not all the methods of courting previous generations of consumers work with Gen Z. This was ...

Successful companies create a highly effective sales funnel to turn audiences into customers. Your business can do the same. Can small businesses outperform their larger competition? Recent history ...

Marketers across the globe are tasked to generate leads, nurture them, and feed their sales team with high-quality potential contacts to generate new business. However, especially in the B2B space, ...

Marketing relies heavily on the marketing funnel concept, a tool essential for visualizing and planning our strategies. When used correctly, it can greatly benefit your marketing efforts, particularly ...