One of the most important decisions for any B2B marketer is whether or not to outsource the marketing database. There are strong arguments on both sides of the debate. According to Nick McConnell, ...

B2B data services firm NetProspex announced the availability of Workbench, an online platform for marketing data management. Workbench puts tools directly into the hands of B2B marketers to help them ...

One of the industry’s worst-kept secrets is the extent to which buy- and sell-side firms of all sizes struggle to effectively manage their market data spend, usage and compliance. Not only is data ...

"A data product is a self-contained, ready to consume data solution that we organize to solve a specific business problem," said Aminul Khan, global head of marketing data strategy and data ecosystem ...

91% of senior corporate marketers believe successful brands use customer data to drive marketing decisions. But with more complex technologies, more devices to target across and more data to manage, ...

New York, Feb. 24, 2026 (GLOBE NEWSWIRE) -- New York, NY - February 24, 2026, TRG Screen, the leading provider of market data and subscription cost management technology solutions, announced the ...

Marketing analytics are responsible for influencing just over half (53%) of marketing decisions, according to a survey by Gartner, Inc. In May and June 2022, Gartner surveyed 377 users of marketing ...

The financial services industry is known for its complexity in terms of the multitude and proliferation of market participants, vendors, products, user requirements, agreements and pricing structures.