AI is transforming marketing at breakneck speed. From generative tools that draft entire ad campaigns to chatbots handling customer queries, it’s natural to wonder whether human roles will even exist ...

Want a seat at the strategy table? Stop reporting on campaigns. Start reporting on the market. If you're a CMO, your job is complex. You're expected to deliver immediate results and build a long-term ...

For as long as I’ve worked in data and analytics, predictions of disappearing roles have been common. A decade ago, it was the data warehouse developer. Then it was the data steward. Today, some say ...