New Verizon Shine Loyalty Program Seeks to Reward Longtime Subscribers ...

Verizon is giving customers cash-back rewards through a new loyalty program. It's also launching simpler phone plans starting ...

Though most grocery chains have loyalty programs today, the idea isn't a new one. In fact, one company's program allowed you ...

Rise and shine, it's a rewarding day ...

Owners representing nearly 1,000 hotels demand Marriott revise the rules of its popular Bonvoy program.

Consumer loyalty is not disappearing. More than half of adults still participate in loyalty programs. The question is will ...

Enrollment is a behavior,” AnswerLab CEO Megan Malli said. “Loyalty is a relationship. Most brands are measuring one and ...

Think Twice Before Joining These 20 Loyalty Programs Companies love loyalty programs. After all, they’re a great way to ...

Members of the program, called "Waymo Premier," will have to pony up $29.99 per month.

Carnival Cruise Line's new Carnival Rewards loyalty program offers a two-track system for earning rewards. Here's everything ...

When organizations take stock of which practices do the most to boost or protect the bottom line, customer loyalty programs should be near the top of the list. Industry logic says that it typically ...

Sandals and Beaches Resorts have unveiled the introduction of its new Island Insiders Club, the next chapter of its refreshed ...