The premium cruise line is rolling out a massive Captain’s Club shake-up featuring new loyalty tiers and point thresholds.

The chicken chain is trying to stand out from the pack by offering members WWE suites, NBA seats and exclusive merch drops.

For years, Carnival Cruise Line rewarded loyalty in a simple way. The more days guests spent at sea, the higher they climbed ...

Food retailers are refining programs as they strive to better cater to shoppers amid intensifying competition and heightened ...

Attempts to tighten up Delta Air Lines' SkyMiles program was met with a humiliating backlash.

New points milestones will give members of Celebrity Cruises’ Captain’s Club loyalty program the opportunity to unlock more rewards as they cruise.

Here's a look at 15 popular retailer rewards programs that you may want to consider joining, with details on the benefits and ...

When brands over-rely on discounts or perks, they can train customers to see the incentive—rather than the product, service ...

Club Wingstop’s exclusive perks and experiences could help improve guest frequency and same-store sales growth.

What is a loyalty program? It’s a program designed to get customers to come back. That’s different than true customer loyalty, but it’s a pretty darn good start. In our 2024 State of Customer Service ...

Airline loyalty programs often keep members in the dark about how much their points and miles are worth. The free flights and elite status perks offered by airline loyalty programs are ultimately ...

Bayer agreed to pause key seed loyalty program provisions for seven years after the Department of Justice raised concerns about company contracts. The post DOJ pushes Bayer to pause seed loyalty ...