Marketing automation promises significant efficiency gains; it can handle repetitive tasks, ensure consistent follow-up and personalize communication at scale. But the promise of automation doesn’t ...

Despite the fact that 75% of brands in a new study are investing in local marketing, these marketers are dissatisfied with their local efforts and are not executing on the tactics they believe are ...

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new ...

If there’s one thing I’ve learned as a lifelong entrepreneur, it’s that running a business is no easy feat. Whether you’re starting a business or trying to expand your team, many challenges come into ...

SUNRISE, Fla.--(BUSINESS WIRE)--SproutLoud, an industry leader in distributed marketing automation software, is proud to announce the reorganization and expansion of its leadership team to support the ...

CHICAGO, Dec. 1, 2017 /PRNewswire/ -- A webinar hosted by BrandMuscle, a high-tech marketing innovator delivering big brand marketing to local businesses, and SIM Partners, an innovative local and ...

Marketing automation handles time-consuming tasks, allowing business owners to hone their marketing strategy. Discover what you can delegate to an automated marketing solution. Personalized messaging ...

Silvercrest is a technology-driven marketing agency specializing in delivering tailored marketing and media solutions for franchise and multi-unit organizations. The company leverages proprietary ...

What Is Marketing Automation and Why Does It Matter to You? Marketing automation technology first appeared about 15 years ago to allow marketers to more effectively and efficiently accomplish tasks.