NEW YORK -- NBC is breaking a longtime television taboo by becoming the first broadcast network to run hard liquor commercials. The first hint of the policy change wil come this weekend, when a public ...

Wine and beer advertisements air liberally on national network television but for years the spirits industry has voluntarily banned televised liquor commercials. In December, NBC announced its ...

NBC has backed off a new policy that made it the first broadcast network to run hard liquor commercials. Citing a request from "the bipartisan leadership of the House and Senate Commerce Committee," ...

Who says advertising has lost its impact? Media folks and moralists are all abuzz this week after NBC’s decision to reintroduce liquor ads during last Saturday’s airing of “Saturday Night Live.” ...

Think back to the last time you watched a beer commercial. Do you remember the actor taking a sip of that cold frosty? Generally, networks avoid showing individuals drinking beer in commercials ...

Hard liquor advertisements have been refused airtime by the biggest television networks since the 1940s. Only a few local and cable stations would run the ads, and now NBC has become the first of the ...

Smirnoff Ice. Bacardi Silver. Jack Daniel's Original Hard Cola. Got any idea what kind of alcohol these beverages contain? Most consumers don't, according to a national poll conducted last month by ...

If you can’t get into an exclusive club, you can always start your own. That’s what the guys do in the Smirnoff Ice commercial, creating their own hot nightspot filled with chic, young things and ...

NEW YORK - NBC is breaking a longtime television taboo by becoming the first broadcast network to run hard liquor commercials. The first hint of the policy change will come this weekend, when a public ...