When Maryland-born makeup artist Ryan Kelly first posted a goofy photo on Instagram of her lips painted like viral phenomenon “Left Shark” (a character from Katy Perry’s Superbowl halftime show) back ...

National Lipstick Day is today, but the date has only been an official marketing holiday since 2016, when blogger-turned-entrepreneur Huda Kattan apparently bought the name. Long before the clever ...

Lips are a common theme in makeup artist Vlada Haggerty’s life. On a spring afternoon, Haggerty’s outfit includes a prim blouse punctuated with a lipstick-shaped pin on her collar and black block-heel ...

There seems to be no end in sight to the ways makeup artists are getting creative these days — from buzzy bumblebee eye makeup to squiggly eyebrows. And as will happen right before Halloween, things ...

While Instagram is jam packed with celebrity makeup artists, beauty vloggers, casual makeup lovers, and six-second "copy my look" tutorials, every now and then you come across a profile that really ...

If the 2010s were the era of no-makeup makeup, the 2020s have taken a sharp left and ushered in bold, unapologetic maximalism — and nowhere have we seen that more than with lip trends. And the best ...

A beauty editor reviews POV Beauty’s viral lip kits, breaking down the gloss, liner, shade range, and TikTok controversy to ...

Vlada Haggerty was experimenting with makeup at home in LA in January 2015 when she decided to try drizzling pigment mixed with gloss onto her lips. She thought the result looked cool, so she snapped ...

If you haven't seen Mimi Choi's epic special-effects makeup on Instagram, we're strongly suggesting that you click follow ASAP. One of her latest creations, 3-D lip art of a snake, hits that perfect ...

Instagram users continue to delight the beauty world with their mind-blowing makeup masterpieces. From elaborate eyebrow designs to portraits of Rihanna made with only Fenty products, the pool of ...