LinkedIn is building more tools for its growing base of creators. A year after introducing a dedicated “creator mode” profile setting, the company is adding a suite of new analytics and video features ...

As a CEO, time is your most valuable resource, and the effectiveness of your LinkedIn presence depends on how well you use it. While building a strong personal brand and engaging with your audience is ...

LinkedIn, the Microsoft-owned social network for the working world with some 500 million members, has made a large business out of recruitment — with some 11 million job listings on the site at any ...

In a move that highlights how LinkedIn is increasingly eyeing human resources software as part of Microsoft, the company launched Talent Insights, an analytics tool for talent. Talent Insights is a ...

LinkedIn is rolling out new analytics data for users with more insight into their followers and top-performing posts. These updates expand on the creator analytics introduced earlier in the year, ...

Simply Measured, a social media analytics platform, has launched a LinkedIn analytics platform to help businesses track, analyze and optimize their LinkedIn engagements and content offerings. The ...

Social media analytics have evolved rapidly, leaving marketers in a quandary. Digital marketers now have dozens of tools at their fingertips, such as Sprout Social, Google Analytics, Hootsuite and IBM ...

A few years ago, LinkedIn users mostly relied on text posts, accompanied by the occasional photo, to network with other working professionals. However, since vertical video exploded in popularity with ...