Yet some Liberty disciples have already expressed on social media that they consider the previous logo to be historic in itself: an illustration of the challenges faced when bringing contemporary ...

Liberty Mutual Insurance has announced it will market and sell all of its personal lines products solely under the Liberty ...

While Liberty’s values have remained the same throughout its history, its branding had become dated over the years, and the organisation brought in design studio North to reimagine its visual identity ...

Liberty Mutual Insurance has revealed plans to market and sell all personal lines products under the Liberty Mutual brand by 2026. This move will see the retirement of the Safeco Insurance brand ...