LOS ANGELES – LeBron James had another “decision” to announce. Turns out, it was an ad. The Los Angeles Lakers star teased that he would have something to say Tuesday. The “decision” reference is a ...

The Lakers star announced an ad with Hennessy on Tuesday after nearly breaking the internet with his “The Second Decision” teaser Monday on social media. “Well, everyone’s on pins and needles across ...

LeBron James made an announcement Tuesday morning with speculation surrounding the four-time NBA champion's future at the end of what will be the Lakers star's 23rd season in the league. But this ...

LeBron James appears to have seismic news coming Tuesday amid retirement rumors. The Los Angeles Lakers star, who’s entering his 23rd season and turning 41 in December, shared a video on social media ...

A bait and switch on a bait and switch? By Tony Maglio When LeBron James announced “The Decision” in July 2010, nearly 10 million people tuned in to ESPN — a huge number (even back then) for non-NFL ...

LeBron James announced a new deal with Hennessy on Tuesday with an advertisement on X after teasing in a cryptic message he was going to make a big decision—relieving fans who thought the NBA star was ...

When LeBron James posted about a “second decision” on X, plenty of fans leapt to the conclusion he was going to announce a farewell tour and would retire after this NBA season, a record 23rd. In the ...

LeBron James stirred up plenty of speculation when he announced he was going to be making the “decisions of all decisions.” He’s not retiring, though. It was an ad for a new partnership. “This fall, I ...