NEW YORK -- Mind your feet. "Digger" has burrowed back onto the television screen. Toes curled last April when Novartis began to advertise Lamisil, a tablet that combats nail fungus infection, with a ...

The opponents remain the same: In one corner, onychomycosis, a fungal infection personified by Digger the Dermatophyte, an animated miscreant. In the other, 350 million consumer toes, with only ...

Digger, the repulsive cartoon character at left, has symbolized many things to many people. Today, Wal-Mart may have put the final nail in his coffin by adding the expensive drug he pitched to its ...

Novartis has taken Digger the Dermatophyte, its animated character from DTC television ads for Lamisil, on the road as part of a national bus tour and education campaign. The “Hit the Road Digger!” ...

Dateline: Hollywood has a hilarious parody piece about what happens when pharmaceutical companies start producing CG features, like Mucinex’s MR. MUCUS and Lamisil’s THE ADVENTURES OF DIGGER NAIL ...