Beyond that, the model is packed with thoughtful Easter eggs designed specifically for longtime fans. These include Capt.

An interview with Tom Donaldson, LEGO Group’s SVP of Creative Play Lab, on how the company came up with its new SMART Brick. Most companies don’t struggle because they can’t come up with ideas. They ...

First LEGO came to Fortnite as a game-within-a-game that lets you build your own worlds, Minecraft-style. Now Fortnite has come to LEGO. The block-building company recently released four sets based on ...

Forbes contributors publish independent expert analyses and insights. Why Entrepreneurs Succeed, Author, Raising an Entrepreneur In the high-speed world of strategy, it’s easy to assume that insight ...

A day on from the official reveal of LEGO Smart Brick, the company has responded to concerns that its big announcement poses a risk to its core basis in physical play. Speaking to IGN, LEGO exec ...

A Real-Life Lego Master Builder on How You, Too, Could Have One of the World's Coolest Jobs The "Master Builders" are the superheroes of the new smash hit "The Lego Movie," a film that relishes in ...

The LEGO Game Boy set immediately sparked my interest when it was first announced. It combines two of my very favorite things: LEGO and video games. By every metric we have at IGN, it’s been an ...