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Jaguar’s head of design on the company’s viral rebrand, its new EV, and why that Musk tweet was actually a good thing
And if everything that we’ve done with the reimagination of Jaguar has been linked to art and emotional connection, we took real pride in those responses. For us in the U.K., the best thing that ...
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Jaguar’s Controversial New Vehicle Designs Appear To Leak—And They’re Pink
Jaguar previously said it would reveal more details about its company rebrand and the concept for its upcoming vehicles on Dec. 2 at Miami Art Week. Jaguar spokesperson Joseph Stauble did not ...
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Has Contentious Jaguar Rebrand Worked? Yes, The New EV Is Stunning
Finally, that time has arrived, as the prototype car has made its debut at Miami Art Week on Monday evening. The Jaguar Type 00 has been unveiled at Miami Art Week. Unfortunately, some ...
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Jaguar: The rebirth of an icon in luxury automotive design
Jaguar’s transformation is as much about reclaiming its artistic heritage as it is about redefining the luxury car market.