Ja Rule epitomises the style, mingling macho posturing with gruff attempts at sensitivity; "Thug Lovin'" is the most telling title here. One suspects, too, that his popularity is down to ...

However, they sometimes clash, leading to highly publicized beefs that last longer than their careers and the Ja Rule and 50 Cent beef is one of hip-hop's most infamous rivalries, especially after 50 ...