(RTTNews) - Just after a few months of introducing advertisements in Prime Video, Amazon (AMZN) is now planning to introduce three new commercial formats to boost customer engagement and sell stuff.

Leaning into connected TV and stomping on the gas when it comes to interactive advertising, BrightLine said it is launching an Accelerator PTM (pedal to the metal) collection of ad formats. One of ...

Disney has recently made waves in the advertising world with its announcement of "Advergames" - interactive commercial breaks designed for platforms like Hulu and ESPN. This innovative approach aims ...

BrightLine's recently released study by Jacqueline Corbelli, Chief Executive Officer, and Robert Aksman, Analyst, comprised of analysis of industry and market research, reveals that interactive ...

Playables.ai creator Quicksave Interactive has secured investment from venture capital firm HyperScope Ventures as part of its latest funding round.

With DVR services and videos on demand, Cox Communications is no stranger to interactive TV. Now the company has taken it a step further with its Tulsa-area cable services with interactive commercials ...