Not just for plurals anymore, close variants will extend to include word ordering and function words in inexact match keywords. In the good old days, “exact” meant exact. Then things got fuzzier. Now ...

Website visitors are ignoring your irrelevant ads. Increasingly. 86% are already banner blind. Have been for years. And they’re getting proactive about sidelining your ads. Ad blocking technology ...

Google AdWords has introduced new IF functions to search ads which allow ad text to be customized based on whether or not specific parameters are met. Ads can be customized in a number of ways using ...

IF functions arrive to let advertisers customize ads based on device and retargeting list membership. First, a moment of silence for the Standard Text Ad format that held on for 15+ years. Today marks ...