“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Felix Zeng, head of programmatic at IBM Watson Advertising. The downward-sliding ...

Google drew a line in the sand on March 3rd, when it said it wouldn’t build or support cross-site identifiers. But single-site identifiers, specific to an individual publisher, are fair game – and ...

New digital token identifiers, or DTIs, will be registered at the DTI Foundation, a not-for-profit unit of Etrading Software, a fintech company providing market infrastructure Tags for identifying ...

The nonprofit World Wide Web Consortium (W3C) on Tuesday announced that its collaborative work on Decentralized Identifiers (DIDs) is now a W3C Recommendation, which is at version 1.0. Part of what ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. DNS has transformed our culture and the way we speak and think about websites, email addresses, ...

With the advent of Ethernet technology, Media Access Control (MAC) source and destination addresses became important. These are unique identifiers needed to specify the begin and end points in data ...