Seven years ago, as publishers were using header bidding to level the online auction with Google, Prebid was a bit of open-source header-bidding code developed by AppNexus. Fast-forward to today, and ...

NEW YORK—IAB Tech Lab, the global digital advertising technical standards-setting body, has announced the release of device attestation support in the industry standard Open Measurement SDK (OM SDK).

The IAB Tech Lab's new guidance for bot management encourages content owners to figure out which bots are worth their time.

NEW YORK, April 28, 2026 /PRNewswire/ -- Today, IAB Tech Lab, the global digital advertising technical standards-setting body, announced new Attributes to describe live content and a new Substitution ...

New guidance helps content owners evaluate how they manage the problem as they work to adopt the CoMP API framework for dealing with crawlers ...

NEW YORK, April 7, 2026 /PRNewswire/ -- Today, IAB Tech Lab, the global digital advertising technical standards-setting body, announced that PMG has integrated Alli, its proprietary operating system, ...

IAB Tech Lab Tuuesday announced an roadmap for agentic that builds on existing standards, intended to provide a secure, interoperable approach for digital advertising. The idea is to support all ...

Today, IAB Tech Lab, the global digital advertising technical standards-setting body, announced the release of new guidance on bot and crawler management strategies, now available for public comment ...

NEW YORK, April 1, 2026 /PRNewswire/ -- The IAB Tech Lab today announced the release of the Food Item Classification Framework (FICF) 1.0 for public comment. Developed by the Culinary Standards & ...

IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its Agentic Roadmap, outlining how the industry can scale agentic buying and selling by ...