The Super Bowl ad recipe for politically charged 2025: humor, nostalgia, and a generous helping of A-list celebrities
Some 30-second ads during Super Bowl LIX have cost companies more than $8 million. Brands have played it safe and leaned on ...
Super Bowl LIX commercials heavy on humor, celebs, nostalgia, but lighter on cars
Billy Crystal, Meg Ryan, Martha Stewart and Matthew McConaughey are among the stars appearing in new commercials.
Most talked-about Super Bowl ads
Super Bowl 2025 is fast approaching, and while the Kansas City Chiefs and Philadelphia Eagles prepare to clash on Feb. 9 at the Caesars Superdome in New Orleans, another competition is heating up: the ...
Warc2y
Advertising Appeals, Moderators, and Impact on Persuasion: A Quantitative Assessment Creates a Hierarchy of Appeals
followed by humor and comparative appeals. All else being equal, consumers responded to emotional appeals more favorably than to rational appeals. Television advertising influenced advertisement ...