Unique, quality and intent-focused content remains a key element of any digital marketing strategy. But in today’s rapidly changing landscape, it’s easy for your once-promising blog content to become ...

When campus marketing officers talk about social networking, most of the conversation tends to focus on how to employ Facebook or YouTube. The less-than-poetic-sounding “Web log” typically gets ...

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Before you get all bent out of shape about how blog commenting is a horrible link building strategy, I want you to take a moment and approach this strategy with an open mind. What I’m talking about ...

Blogging is an excellent way to share your thoughts and opinions, grow your business and develop an online brand. But for your blog to succeed, you must find ways to promote and reach new readers.

Creating a blog is the easy part – you take an idea and you launch it. The real challenge is building your blog with consistent gains in relevant traffic. If you’ve ever created written content for ...