Advertising on Amazon is getting more complex, with an ever-growing list of targeting options. At the core of it all? Match types. Understanding how they work is essential to making your ad spend ...

I tried the 'pay-to-play' ad-buying strategy touted by top Amazon sellers. It's more complex than I imagined. Top Amazon ...

Amazon today at the unBoxed 2024 event introduced AI Creative Studio and Audio Generator, a new Amazon DSP experience with enhanced interoperability and simplified full-funnel optimization, and a ...

For years, Amazon's (NASDAQ: AMZN) story has centered on e-commerce and cloud computing. But another engine is gaining speed — one that's high-margin, fast-growing and still underappreciated. That's ...

Amazon says its agent makes high-quality ad production a breeze. The agent aims to give SMBs better advertising tools. It's accessible via a new "chat" feature in Creative Studio. Amazon has launched ...

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Amazon’s ad game is changing fast, and brands that stick to old strategies won’t keep up. AI-powered video ads, Stream TV and connected platforms are opening up huge opportunities–but Amazon isn’t the ...