For years, optimizing content meant focusing almost entirely on Google and other traditional engines. But with the rapid rise of generative AI chatbots – tools that don’t just link but summarize – ...

The right how-to content with clear steps and instructions can save someone's day. Here's your guide to creating a great "how to" article. If you’ve ever googled instructions for how to perform a ...

Artificial-intelligence tools offer a variety of approaches to help scientists to sift through the literature — how can researchers use them responsibly? Artificial-intelligence (AI) tools are ...

People talk about what they want to read and a good digital PR professional must know what to share. Link building is one of the most difficult strategies in an SEO project. With some innovation and ...

It’s “economically risky” to compete directly with Google instead of cooperating. It’s “economically risky” to compete directly with Google instead of cooperating. The DOJ and Google have disagreed on ...