As Dan Wieden, co-founder of ad agency Wieden+Kennedy, said in a blog post, “It’s been the same since people gathered around the campfire to hear a story. Are you a good storyteller or a bad ...

As Generation-Z continues to dominate the digital landscape and wield significant economic influence, agencies face the challenge of creating digital display ads that truly resonate with this elusive ...

Evaluating performance accurately is vital for making strategic recommendations, allocating budget, and getting C-suite approval—which, as a marketer, is your everyday life. That makes customer ...

Meta is rolling out AI advertising features at a dizzying rate. The leaders of Meta’s AI ad strategy break down the tools, ...

Netflix is experimenting with AI-powered advertising that mirrors the visual tone and storytelling style of its original content. For brands, this offering presents a new frontier: less intrusive, ...

Google Ads offers several ways to create audiences, with custom segments being the most flexible and powerful option. However, most custom segments we see are poorly created. Poorly created audience ...

Matt has started and run Internet marketing software companies since 1997, and has led successful companies in e-Commerce, dynamic display advertising, curation, and optimization. Roche was a founder ...

With 1.94 billion monthly active users, Facebook continues to be the dominate social media platform. No matter your target demographic, you can find them posting, sharing and commenting on Facebook, ...

Change is the only constant, especially in digital advertising – and you’ve probably heard some whispers about Dynamic Search Ads (DSA) taking a backseat to Performance Max (PMax). While Google hasn’t ...