HelloFresh’s ‘unhinged’ Pride month post divides the internet: ‘Sick and twisted’

HelloFresh decided to get a little bold with its latest marketing for Pride Month, and it’s fair to say the reaction has been a mixed bag. On Friday, the meal kit company posted a statement on ...

HelloFresh draws backlash over suggestive Pride Month message

HelloFresh faces backlash after a Pride Month Instagram post about high-fiber meals and "prepping" drew accusations of promoting explicit content.
MediaPost

HelloFresh, Keke Palmer 'Level Up Mealtime' With Healthy Options

Meal kit company HelloFresh unveiled a partnership with actress and singer Keke Palmer featuring a campaign designed to entice consumers pursuing healthy eating goals for the new year. “Keke was ...
KOIN 6

‘Built its brand on promises’: Oregon reaches settlement with HelloFresh over ads

PORTLAND, Ore. (KOIN) – The Oregon Department of Justice announced a settlement on Wednesday with meal kit service HelloFresh over the company’s deceptive advertisements. The Oregon justice department ...
Statesman Journal

HelloFresh must modify advertising practices after Oregon settlement

The Nov. 26 settlement is a response to HelloFresh advertisements promoting free items or shipping that the Oregon Department of Justice deemed "misleading" and "deceptive." The DOJ found some of the ...