In August 2022, the IAB Tech Lab introduced updates to its Ad Formats Guidelines for Digital Video and CTV. These updates proved to be small steps in the right direction for industry transparency.

Last summer, the IAB Tech Lab released new guidelines that effectively declared out-stream the primary path for web video inventory moving forward. Those of us who have been around awhile—and ...

Buyers will soon have far more transparency into video ad inventory sold through Google’s platform. Google confirmed to AdExchanger that DV360, its demand-side platform, has already adopted the IAB ...

Konami has provided logos that content creators can use for their thumbnails, and you can find them on the guidelines webpage. It asks that content creators wanting to use intellectual property from a ...

YouTube has issued new guidelines for AI-enhanced videos uploaded to its platform. In a blog post, the digital video giant said the new approach will put guardrails around videos that appear realistic ...

The media landscape has changed. As brands respond to customers’ ever increasing demand for engaging video content, many are forgetting the basics of marketing – to ensure they constantly build on ...