While Google’s newest campaign type, Performance Max (PMax), is devoid of keyword data, some new information may help advertisers better steer their efforts with the product. PMax campaigns are unique ...

Learn how Google's keyword-matching system operates, including ad selection, bid calculations, and the importance of grouping keywords. Google shares a "never-before-seen, under-the-hood" look at its ...

Google has pushed out an update to its keyword planner tool that gives you new forecast views to get predictions on your keywords by regions and device/platform. The update also mentions that grouped ...

Individual and ad group keyword forecasting were quietly removed weeks ago due to low usage, according to Google's Ginny Marvin. Google Ads is no longer maintaining individual and ad group keyword ...