Have you ever wondered how some apps seem to know exactly what their users want, delivering seamless experiences while driving growth and engagement? The secret often lies in data—specifically, how ...

Google is readying a new set of Analytics usage reports designed specifically for mobile applications, the company plans to announce at its I/O developer conference on Friday. So far, Google Analytics ...

An overview of events you can track by default and how to set up custom events in GA4, along with suggested use cases for each. Google Analytics 4 (GA4) rebuilt the platform from the ground up with a ...

Imagine walking into a museum where every visitor’s movement is tracked—not to invade privacy, but to understand ...

If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. In today's digital era, securing a solid ROI, establishing a brand and gaining ...

In an email sent to Android app developers on Wednesday, Google announced that it will enable users to opt out of sharing their Advertiser ID (the unique device identifier that enables marketers to ...

Designed to provide seamless integration with Google Analytics, this app enables businesses to harness the power of data-driven insights without code. Composability is at the heart of our platform, ...