Google Analytics is a very popular website analytics tool. This is partly because it's free, but also because it offers a lot of useful analytics on what's happening with your website. But people have ...

It would be hard to complain about Google Analytics, although we're sure many do. It is free, effective and pretty powerful. But analytics-types are always asking for more and Google provides once ...

Google Analytics is a useful tool for measuring website usage — everything from simple page views to the kind of complex ad campaign tracking marketers might need. However, I find the user interface ...

Google has developed a tool to automate the creation of custom-reporting dashboards for its Analytics website-usage tracking service, the company said on Wednesday. The new Google Analytics Easy ...