Responsive Search Ads (RSAs) have been around for many years now, but for some reason, so many Google Ads practitioners still find them confusing. RSAs can be incredibly powerful if you know how to ...
Google Ads may introduce a new bidding type, Journey Aware bidding, in 2026. This will be reportedly for search campaigns using Target CPA. Jyll Saskin Gales posted about this on LinkedIn (hat tip PPC ...
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