Today, we only need to see those golden arches to recognize McDonald's. Take a trip down memory lane to see the brand's lesser-known logos.

What do Apple, National Geographic, Pepsi, Toyota, and Twitter all have in common? They all use the golden ratio in their logo designs. Use of the golden ratio leads to a natural look even in the most ...

Along with its famous menu, McDonald's is equally recognizable (and memorable) by its iconic golden arches logo. Millions of kids, parents, and other weary travelers have long searched stretches of ...