You land a new client, agree on a rate, and start working. Six weeks in, the project has doubled in scope, the client is requesting changes that were never discussed, and you have no document to point ...

Landing that first client feels like a major milestone. The project details are ironed out, the scope is clear, and both parties are ready to move forward. But before any work begins, there's one ...

The work of an agency is to plan and execute its clients’ strategies—but once a client’s initial goals have been reached, what comes next? It is a perennial challenge for agencies: the crucial task of ...