Parents are starting to pass on ultra-processed snacks and reach for options with simpler ingredient lists — often influenced by what their kids want to see on the label.

Gen Xers are sharing the ages at which they began babysitting, including multiple kids and babies, as early as age eight.

While Gen Alpha and Gen-Z share certain traits, that framing overlooks the distinct environment shaping Gen Alpha’s worldview ...

"They literally don't read anymore…everything is audio or YouTube now." ...

Mood over routine: Gen Z and Gen Alpha are 60% more likely than older groups to choose drinks based on mood or occasion rather than habit. Social and expressive: Nearly 60% of their drink occasions ...

The results build on previous research, which found that Gen Alphas, while mostly still in middle school, are massively savvy ...

Social media platforms have evolved from serving as content distribution channels to being primary destinations for discovery, search and community-building, especially among younger audiences. For ...

On today’s 'Daily Variety' podcast, top movie marketers discuss the uptick in Gen Z and Gen Alpha moviegoing that is driving ...

Millennials had internet at home like no other generation. It was slow and unsupervised, but they did the best with what they had, which younger generations genearlly find mundane and intolerable.

CRT screens, retro consoles, and dumb phones are gaining traction again. Younger users are drawn to how they look, feel, and ...