When a company is looking to incorporate gaming elements to their loyalty programs, tutorials or other segments one area that can’t be stressed enough is making the onboaring process as appealing as ...

Have you ever wondered how companies make their products and services more interesting and fun? Well, they use something called “gamification” in their marketing. But what exactly is gamification? In ...

There are significant growth opportunities in gamification across sectors like corporate training, marketing, and IT. Key drivers include digital transformation, demand for personalized experiences, ...

More and more businesses are using gamification to create brand awareness and drive user engagement. Gartner, Inc. predicts that more than 70% of Global 2000 organizations will have at least one ...

Gamification is a buzzword that gets tossed around all the time, but the basic idea is simple: if you turn your life into a game, with digital rewards for real life achievements, you’ll be more ...

In a world where the majority of children spend hours a day playing computer or console game, researchers are starting to utilize those habits for the better. The use of gamification -- using game ...

Editor’s note: Tim Chang is a managing director at Mayfield Fund. Follow Tim on Twitter @timechange. He’s hosting a workshop on gamification at the Mayfield Fund offices on June 6 and has reserved 10 ...

Looking to boost user or customer engagement with gamification software? Use our buyer’s guide to choose the best gamification platform for your business. Most of us are familiar with the leaderboards ...

There are many reasons why businesses should love gamification as much as users love games. As the retention and engagement-crisis increases and the attention span constantly decreases, gamification ...