The new new tools are designed to help creators throughout the entire development process.

How Brave New Wonders balances AI use and human creativity.

Sarah has been an editor and contributor for GameRant since 2015. She kicked off her video game journey after meeting her first Chocobo, she never looked back. After years of playing them, she decided ...

In modern gaming, the use of generative AI has become a major point of contention between publishers and consumers. While many companies proudly adopted the technology and argued for its uses in game ...

Ali Mirsaidi is a partner at the international law firm Perkins Coie and a member of the firm's Digital Media, Entertainment, and Gaming practice group. This article is part of AI Week. Over the past ...

AI-generated "placeholder art" continues to mysteriously make its way into games, but it's always framed as an accident, and ...

Sega has decided that now's the time to join the myriad other companies in the games industry adopting artificial intelligence to streamline their development processes. In response to a question ...

This article is part of AI Week. The question of what place AI could and should hold in the games industry is one of the hottest and most divisive topics at the moment. And judging by the posts we ...

Sarah has been an editor and contributor for GameRant since 2015. She kicked off her video game journey after meeting her first Chocobo, she never looked back. After years of playing them, she decided ...

Artificial intelligence is no longer the "future" of game development. It’s already reshaping how studios build, ship and scale mobile games. Rather than a theoretical trend or an optional experiment, ...

TL;DR: Major tech companies are integrating generative AI to streamline game development, but challenges persist. Ubisoft, Microsoft, and EA use AI tools to boost workflows, yet developers face ...

A hot potato: Just because game company executives love AI, it doesn't mean everyone feels the same way. According to a new survey from GDC, over half of game developers think it's having a negative ...