The Geico Gecko has been charming audiences for over 20 years, but you may not realize that another TV icon was the original voice for the insurance mascot.

It likely did not feel like marketing magic when The Martin Agency combined insurance, a lizard and a British accent in 1999. But alas, magic it became. More than 150 commercials later, the Geico ...

Relatively obscure until the 1990s, GEICO, a direct marketer of auto insurance, began to make its mark when it expanded beyond direct-mail solicitation and spent money on other media, especially ...

Gieco has named Arianna Orpello as chief marketing officer (CMO), starting January 2026. Orpello joins the insurance giant ...