In a colorful cardboard box, behind a layer of cellophane, a perfectly posed Barbie sits awaiting love. Her peroxide blonde hair is perfectly tamed, her outfit neatly fitted, and her lips painted in ...

Holiday Barbie has some fierce competition this coming shopping season, and more than playtime is at stake. As the critical fourth quarter approaches, a toy war is brewing in the U.S., with billions ...

For the last three years, we’ve walked the aisles of toy fairs and reached out to trend experts for their opinions on what toys would top the charts each holiday season, driving parents crazy and ...

You can get a lot for $30,000. How about a new car? A year of college tuition? What about a trio of dolls from Saks Fifth Avenue? You heard that right. Saks is selling limited edition Anna, Elsa and ...

Characters from Disney's blockbuster movie take the top spot in must-have toys this Christmas creating concern for Mattel. But don't cry too much for Barbie. She still represents the single biggest ...

According to a recent survey, 'Frozen' merchandise has surpassed Barbie dolls to become the most sought-after holiday toys for girls. Snow Glow Elsa, a Toy Industry Association finalist for best ...

Frozen hit theaters on November 27th, 2013, which means that this month marks the 10th anniversary of one of the most successful animated films of all-time. Let it go? Hardly. Disney is celebrating ...

Hasbro, which already makes a popular line of action figures targeted at boys with “Transformers” and “G.I. Joe,” will now add Disney’s Princess and “Frozen” doll line to its product lineup through a ...

Barbie’s career is careening in the wrong direction. Sales of the iconic blond doll plunged 15 percent in the most recent quarter, as the brand continues its struggle to connect with girls worldwide.