Ford's F-150 Lightning may be discontinued, but it wasn't the truck's fault. We analyze the catastrophic marketing failure that ignored the right buyer and how rivals like Scout are getting it right.

Shopper are clearly interested in the Lightning. But Ford hasn't been able to get them to buy, for one major reason.

Ford F-150 Lightning leasing plans for November cover several trims, each offering different monthly payments and ...

The battery-electric F-150 Lightning is based on the gas-powered F-150. While GM made an all-new platform for its Sierra and ...

The headline might read like a rumor, but it probably isn't. According to The Wall Street Journal's Sharon Terlep, Ford ...

Rivian’s R1T and Ford’s F-150 Lightning were both leaders in their segments. However, like the Cybertruck, all three appear to have stalled. Here are updates on the three, and what could happen in ...

Ford brought the F-150 Lightning to the market in 2022 and was hoping it would be the right truck at the right time. Now, it is considering retiring it ...

While Ford told Ars it doesn’t comment on speculation on its future product plans, the automaker said that “F-150 Lightning ...

Ford has yet to succeed with its EV plans. The company's not alone in this. Some automakers have completely abandoned their ...

The design of Ford's new U.S.-made $30,000 EV truck remains a mystery. But Ford had to get clever with how it looks to combat ...

Ford Motor executives are reported to be in discussions to kill the all-electric pickup. Experts say they expect many ...