Ford is one of the biggest and oldest names in the automotive world. The legendary Michigan-based brand, symbolized by its iconic Blue Oval logo, is widely regarded as responsible for introducing ...

The story of the Edsel serves as a cautionary tale for corporations, highlighting the consequences of high expectations, overconfidence, and large budgets when they clash with actual consumer needs ...

The Ford Edsel is often regarded as one of the most notorious failures in the history of the American automobile industry. A project that cost Ford hundreds of millions of dollars and took years to ...

Q: I was interested to read your article, “Henry Ford: The Great Industrialist & Fateful Hunger March,” as I have been a big fan of the history of the Ford Motor Company since the first time I read, ...

A handsome and hard-punching newcomer will officially join the Ford family of automobiles Tuesday. The Edsel, packing 300-plus horsepower in either of two engines, is expected to deliver some telling ...

Edsel's radically styled vehicles were launched into a recession and crowded automotive segment in 1958 and discontinued just two years later amid dismal sales. His 1958 Edsel Bermuda Wagon is one of ...

DETROITDETROIT — Edsel B. Ford II is retiring from the board of Ford Motor and will be replaced by another member of the Ford family. Two members of the Ford family will actually join the board ...

Ford Motor Co.’s Edsel remains one of the biggest flops in corporate history. But no one knew that in late summer 1957, when the company introduced its new model with animated hoopla that included ...