After 25 years, Incredible Pizza Company on Tuesday announced it has rebranded as Incredible Food and Fun, unveiling a new ...

The new PepsiCo brand identity, which includes a fresh wordmark, logo, and tagline, is the company’s first rebrand since 2001 ...

Whether you're driving through your hometown or taking an exit off of the highway looking for a quick bite to eat, fast food logos are instantly recognizable. They evoke a sense of familiarity and can ...

The Wendy’s fast food chain was named after founder Dave Thomas’ daughter. She also appears in the company’s friendly logo—but there’s one more family member hidden in the picture. Take a closer look ...

God grant me patience — or at least a burger. New research with 57 volunteers indicates there’s a real reason it’s called fast food. After his study, Chen-Bo Zhong at Toronto University came to the ...

Raising Cane's logo famously features stylish lettering and vivid colors. These distinctive elements were heavily influenced by a mural at a bakery.