Google’s assimilation of Fitbit continues with the Google Store now selling Fitbit accessories. This is live in the US, Canada, and Asian-Pacific markets today. Previously, the Google Store only sold ...

LAS VEGAS--(BUSINESS WIRE)--CES – Fitbit, Inc., the leader in the fast-growing Connected Health and Fitness category, today announced a relationship with Tory Burch to develop a collection of stylish ...

Fitness trackers are becoming a popular way to track daily activity, but they have lagged behind on the fashion front. Many trackers are plain black (or single color) wristbands, and look more like ...

The $99 Fitbit Flex is about to get an injection of fashion. Today, at CES 2014, Fitbit is announcing a partnership with the fashion brand Tory Burch for a line of accessories. Pricing has not been ...

Following a holiday season that reportedly boosted sales, Fitbit is debuting the Fitbit Blaze for 2016: A $199 smart fitness watch that brings more style to the product line. Whether you'll like that ...

Proving an earlier rumor accurate, Apple on Friday removed Fitbit hardware accessories from its online store, narrowing the fitness-related devices offered by the company ahead of the Apple Watch ...

Even though all Fitbits can track steps, some of the models are better than others for runners. Fitbits for runners usually have additional detail and accessories that other Fitbits don’t. Runners ...