Brin is a Toronto-based contributor who covers physical retail. Fitflop, the UK-based ergonomic and wellness footwear brand, recently opened its first US store in New York City's SoHo. It launched ...

Shoppers think they've found the perfect cosy and on-trend boots for winter, now reduced by as much as 40% in a January sale ...

These shearling FitFlop boots have been praised by shoppers - including ones that are on their feet all day - for being comfy ...

FitFlop has come a long way from its summer sandal beginnings. Now, the shoe brand sells everything from cosy slippers to walking boots, trainers and, of course, those iconic sandals. This Black ...