Like some relationships, sometimes we have to move on. This is the case with third-party cookies and digital advertising. The future lies in first-party data and how it shapes the way we engage with ...

Safari may represent a relatively low share of browser traffic, but Apple browser’s Intelligent Tracking Prevention (ITP) could have an outsized effect if it redefines which technology companies can ...

Google will be changing how it handles the first-party cookie controls on AdSense sites. Google said, "We're making some changes to how first-party cookies are managed in your AdSense account to ...

Index Exchange, a participant in Google's grant program it established to test Privacy Sandbox, released its own blog post on July 2, detailing the issues it saw with ...

Google’s decision to cancel cookie deprecation may just be the move that eliminates third-party cookies for good. Exact details are still unclear, but Google said it will offer Chrome users the chance ...

You may have heard a little rumor about third-party cookies. Something along the lines of, "Although they’ve served the business world well, their days are numbered." Despite the news suggesting third ...

Google has reversed a decision to allow certain types of cookies from following your every move on the internet. Cookies track websites you visit, links you click, products you look at, and even how ...

Brainchild Communications’ Farhan Khan explains how his media agency is steering advertisers towards growing digital sophistication before the death of the third party cookie in 2023. If there’s one ...