It's Roger Federer's wholesome attitude to life that makes him such an attractive prospect for sponsors and marketing opportunities. He was a gentleman player too, which was the source of his ...

Roger Federer is a marketing powerhouse on his own, and it's best put in Nike's former tennis director Mike Nakajima's words ...

Before Federer, Kei Nishikori was the biggest name wearing the Japanese brand, which is most well-known as a casual wear brand. Novak Djokovic was with Uniqlo previously, but he switched to ...